Carista OBD2 Bluetooth scanner and mobile app design, premium product render showing app interface and hardware.
Old Carista branding with outdated packaging and Instagram presence before rebrand, showing inconsistent design system.
Design brief outlining Carista’s pain points and branding task, highlighting need for premium rebrand and unified visual identity.
Carista logo evolution from old identity to updated premium branding with symbol, wordmark, and monochrome versions.
Carista brand color palette with HEX, RGB, CMYK, and Pantone values for main and accent colors.
Carista brand color usage proportions with logo variations across different backgrounds.
Comparison of Carista’s old plain packaging versus redesigned premium packaging with custom box and foam insert.
New Carista EVO scanner packaging design, premium black box with foam insert and hardware branding.
Packaging dielines for Carista OBD2 scanner, showing black and blue box layouts with branding elements and instructions.
Lifestyle product photography of Carista OBD2 scanner and packaging placed in car interiors, reinforcing premium branding.
Carista digital brand assets including custom blog banners, Instagram highlights, YouTube channel design, and LinkedIn branding.
Carista digital brand assets including custom blog banners, Instagram highlights, YouTube channel design, and LinkedIn branding.
Before and after comparison of Carista’s social media content redesign, showing transformation into premium, modern tech-focused posts for Instagram.
Black background with text indicating 'App Store Images' at the top.
Case study results highlighting Carista’s repositioning as a trusted premium automotive tech brand, with cohesive identity across packaging, social media, and digital touchpoints.
A dark background with colorful text that says "Thank you for viewing!" next to a smartphone displaying a connection screen and a connected device with a strap and a glowing blue and green band.
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